# Getting Answers Brand Logo Specification

## Approved direction

The current approved direction is a **balanced-trio** logo system that pairs the existing symbol with a cleaner, less-cursive wordmark treatment and a restrained three-color palette. The preferred wordmark direction is the more premium editorial alternative already explored in the concept boards, while the website implementation continues using the approved exported lockups for consistency.

## Approved palette

The dominant non-neutral colors were verified across the approved landscape, stacked, and square balanced-trio exports. Minor nearby pixels vary slightly because of anti-aliasing and export smoothing, but the stable working palette is:

| Role | Hex | Verified across |
|---|---|---|
| Background cream | `#F2E7D5` | Landscape export background |
| Wordmark / deep accent | `#2C0E40` | Stacked export and brand text details |
| Indigo accent | `#323264` to `#36386B` | Square and stacked exports |
| Grounded sage green | `#8AAD83` to `#8CAC87` | Stacked and square exports |
| Soft coral heart | `#F18B75` to `#F28D79` | Stacked and square exports |

These checks confirm the intended restrained chakra-inspired direction: **green + indigo + soft coral**, anchored by a deep plum wordmark rather than a rainbow treatment.

## Final asset set

| Asset | Purpose | Verified |
|---|---|---|
| `gettinganswers-balanced-trio-landscape.png` | Wide lockup for general branding use | Yes |
| `gettinganswers-balanced-trio-stacked-transparent.png` | Transparent stacked lockup with icon left and two-line wordmark | Yes |
| `gettinganswers-balanced-trio-square-transparent.png` | Transparent square logo variant | Present |
| `gettinganswers-balanced-trio-stacked-white.png` | White-overlay stacked version for dark backgrounds | Present |
| `gettinganswers-balanced-trio-square-white.png` | White-overlay square version for dark backgrounds | Present |

## Asset conclusions

The final branding direction should keep the **balanced-trio landscape** and **stacked** variants as the main website brand assets. The transparent and white-overlay exports should remain part of the downloadable asset package for flexible use across light and dark applications.

## Remaining packaging gap

There is already a readable downloadable archive in `gettinganswers-media-kit-bundle.zip`, but it is better described as a **media kit bundle** than a complete dedicated logo pack. If a final handoff package is required, the next step is to assemble a logo-only ZIP that includes the verified balanced-trio variants above plus this specification file.
